Design + Creative

My work is focused on facilitating systematic thinking through design in order to develop meaningful solutions that will resonate with people on an emotional level. I specialize in creating, evolving and implementing scalable UI/UX design systems that leverage a set of core principles reinforced by research and applied through strategy to elevate the overall experience.

Ultimately for me, design is about solving problems and more specifically solving problems for people.

Currently

Design Director at Deloitte Digital, building the Tex-kit Design System Library for the state of Texas and reimagining the relationship that exists between residents and their state government.

Previously

Design Lead and Creative Direction at Razorfish (Sapient Razorfish), developed and created the LPACA Design System from the ground up for Citibank card portfolio conversion web sites. Prior to that, spent over 10 years working in NYC primarily focusing on branding initiatives and brand identity systems.